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Distribution & Channel Intelligence

Scheme claims paid before anyone checks the billing

Distributor health, claim checks against billing, scheme ROI and beat plans, with claims approved by amount and risk.

Inside a small Indian grocery shop, shelves and hanging strips packed with packaged goods above sacks of rice
The business problem

What goes wrong today

Primary sales look fine until a distributor stops ordering.

By the time the slowdown shows in the monthly review, the outlets have switched to a rival and the receivable is overdue. Reps visit the outlets they know best, and the ones slipping away go unvisited.

Trade schemes are the other leak. Claims arrive in bulk at month end, slabs and eligibility are checked by hand, and claimed quantities are rarely matched against what was actually billed. Stock pushed before a cut-off comes back as returns. Nobody can say which scheme lifted sales and which only pulled them forward.

Why existing approaches fall short

  • ERP and DMS reports show what was billed, but they do not show whether a distributor is weakening or whether a claim matches the billing.
  • Claims desks check slabs on spreadsheets, so at month end volume wins over scrutiny.
  • Scheme reviews compare sales before and after, with no control group, so seasonal lift is credited to the scheme.
The FLX4 approach

How FLX4 addresses it

  1. SalesI scores each distributor on billing regularity, payment timeliness, order frequency, secondary-sales ratio and visit compliance, and flags a sharp drop. Rule-based detectors look for claims that do not match billed quantities, return ratios that point to channel stuffing, outlets with orders and no visits, discounts below the price floor and order spikes before a cut-off.

  2. Claims are routed by amount and risk. Small, low-risk claims can clear under a limit you set, and the rest go to approval at one level or several. Scheme impact is measured against a control group you choose, and a budget optimizer proposes where trade spend should move next. Rep day plans rank outlets by priority and put the visits in order.

  3. SalesI reads distributor billing and secondary sales from DMS exports, so the scores start from data your distributors already keep.

Operational workflow

The loop, step by step

  1. 1 · Predict

    Score each distributor

    A weighted health score and tier per distributor, with an at-risk flag when the score falls sharply.

  2. 2 · Predict

    Check claims against billing

    Claimed quantities are compared with billed transactions. Return ratios, stacked discounts and pre-cut-off spikes are flagged with an evidence score.

  3. 3 · Decide

    Rank the actions

    Visit, review, hold a claim or open an investigation. The rep's day plan puts at-risk outlets first.

  4. 4 · Approve

    Approvers set by amount and risk

    Claims above your limit go to one or more levels of approval in finance. An investigation opens automatically when the evidence is strong.

  5. 5 · Execute

    Settle and visit

    An approved claim produces a credit note and a payout record; posting to your ERP is configured per deployment. Visits are checked in against the outlet's location.

  6. 6 · Learn

    Measure what worked

    Visit outcomes are recorded against the recommendation, and each scheme's uplift is measured against a control group.

Expected outcomes

What it helps you work toward

Outcomes are measured against a baseline we agree with you in writing.

Claim leakage stopped before payout

Value of claims held, reduced or rejected after review, by scheme

Distributors kept

Distributors flagged at risk, and their health score one quarter later

Scheme spend that pays

Incremental sales per scheme against a control group

Receivables under control

DSO and overdue value by distributor

Bring us the decision behind this problem

In two weeks: the decision mapped, where money leaks, a baseline agreed in writing and a ninety-day plan with one target.

Discuss your supply chain challenge

Read-only on day one. Your people approve every action. If the number does not move, you do not scale.